I. (Inge) Geyskens
Full Professori.geyskens@uvt.nl
Faculty of Economics and Business Administration
Departement of Marketing
Expertise
Key words
Publications
Principal publications- Steenkamp, Jan-Benedict E.M., Harald J. van Heerde, and Inge Geyskens. What makes consumers willing to pay a price premium for national brands over private labels? Journal of Marketing Research, forthcoming, available from http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/What_Makes_Consumers_Willing.pdf.
- Geyskens, Inge, Katrijn Gielens, and Els Gijsbrechts. Private label proliferation: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research, forthcoming, available from http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/Proliferating_Private_label.pdf.
- Geyskens, Inge, Jan-Benedict E.M. Steenkamp, and Nirmalya Kumar (2006). Make, buy, or ally: A transaction cost theory meta-analysis. Academy of Management Journal, 49 (3), 519-543.
- Steenkamp, Jan-Benedict E.M. and Inge Geyskens (2006). What drives the perceived value of Web sites? A cross-national investigation. Journal of Marketing, 70 (3), 136-150.
- Wuyts, Stefan and Inge Geyskens (2005). The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection. Journal of Marketing, 69 (4), 103-117.
Click here for the complete list of publications (Tilburg University Repository Publications only)
Education
Ph.D. in Business Administration, Catholic University of Leuven, Belgium, September 1998
Dissertation: "Trust, satisfaction, and equity in marketing channel relationships"
(chair: Jan-Benedict E.M. Steenkamp)
M.Sc. in Applied Economics, Catholic University of Leuven, Belgium, July 1992
Career
2007-present: Professor of Marketing, Tilburg University
2001-2006: Associate Professor of Marketing, Tilburg University
1998-2001: Assistant Professor of Marketing, Tilburg University
1992-1998: Research and Teaching Assistant, Catholic University of Leuven, Belgium
Publications
Principal publications- Steenkamp, Jan-Benedict E.M., Harald J. van Heerde, and Inge Geyskens. What makes consumers willing to pay a price premium for national brands over private labels? Journal of Marketing Research, forthcoming, available from http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/What_Makes_Consumers_Willing.pdf.
- Geyskens, Inge, Katrijn Gielens, and Els Gijsbrechts. Private label proliferation: How introducing economy and premium private labels influences brand choice. Journal of Marketing Research, forthcoming, available from http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/Proliferating_Private_label.pdf.
- Geyskens, Inge, Jan-Benedict E.M. Steenkamp, and Nirmalya Kumar (2006). Make, buy, or ally: A transaction cost theory meta-analysis. Academy of Management Journal, 49 (3), 519-543.
- Steenkamp, Jan-Benedict E.M. and Inge Geyskens (2006). What drives the perceived value of Web sites? A cross-national investigation. Journal of Marketing, 70 (3), 136-150.
- Wuyts, Stefan and Inge Geyskens (2005). The formation of buyer-supplier relationships: Detailed contract drafting and close partner selection. Journal of Marketing, 69 (4), 103-117.
Click here for the complete list of publications (Tilburg University Repository Publications only)
External accreditation
Grants
2005 Netherlands Organisation for Scientific Research (NWO), Euro 600,000
2002 Netherlands Organisation for Scientific Research (NWO), Euro 150,000
2001 Netherlands Organisation for Scientific Research (NWO), Euro 100,000
2000 European Commission, Euro 132,750
Prizes
2010 winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact in the International Journal of Research in Marketing for the paper "The effects of trust and interdependence on relationship commitment: A trans-atlantic study"
2010 winner of the Louis W. Stern Award for the article "The market valuation of Internet channel additions," published in the Journal of Marketing
Winner of the 2003 ERIM Best Article Award of the Erasmus University Rotterdam for the paper: "The market valuation of Internet channel additions," published in the Journal of Marketing
Winner of the 2002 Best Paper Award of the International Journal of Research in Marketing for the paper: "How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands"
Research supervision
Advisor
Slot, Johanna, Universiteit van Tilburg (co-promotor: S.H.K. Wuyts)
ten Braak, Anne, Tilburg University (co-promotor: M.G. Dekimpe)
Lin, Didi, Tilburg University (co-promotor: M.G. Dekimpe)
Raassens, Néomie, Tilburg University (co-promotor: S.H.K. Wuyts)
Chow, Man-Wai (2007), Tilburg University, (co-promotor: J.B.E.M. Steenkamp)
Member of the doctoral committee
Haans, Hans (2007), Tilburg University
Mooi, Erik (2006), University of Amsterdam, the Netherlands
Bougie, Roger (2005), Tilburg University
Deleersnyder, Barbara (2002), Catholic University of Leuven, Belgium
Teaching
I. (Inge) Geyskens teaches the following subjects:
- Structural Equation Modeling (230299) Further information
-
Marketing Channel Management (328244)
Further information
Other activities
Editorial board member
International Journal of Research in Marketing (2006-present)
Journal of Marketing (2006-present)
Ad hoc reviewer
Academy of Management Journal (2003-present)
International Journal of Research in Marketing (1996-2006)
Journal of Consumer Research (2006-present)
Journal of International Business Studies (2008-present)
Journal of Marketing (2002-2006)
Journal of Marketing Research (1999-present)
Administrative service
Educational Coordinator M.Phil. in Business, track Marketing, 2006-presentMember of Interfaculty Project Group on Fighting Fraud, 2006
Member of Web Sounding Board, 2005-present
Chair of Examination Committee of Masters in Business Programs, 2004-2006
Member of Educational Board of Masters in Business Programs, 2004-2006
Member of Faculty Council, 2004-2006
Marketing Seminar Coordinator, 2000, 2002-2004
Room K1017
PO Box 90153
5000 LE Tilburg
| Phone | +31 13 466 8083 |
| Secretary | +31 13 466 3022 |
| Fax | +31 13 466 8354 |
| i.geyskens@uvt.nl |
Full Professor
Faculty of Economics and Business Administration
Departement of Marketing
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