Experts & Expertise

Expertise

My research focuses on developing probability models of individual customer choice behavior, with normative implications for targeted firm strategy such as customized prices or direct marketing policies. Two substantive areas of interest are customer relationship management and in-store decision making. Recent projects include examining the impact of complaints on customer lifetime value; using usage behavior to predict service defection; unplanned purchasing and retailer equity; the impact of coupon subsides across many categories; and multistore shopping. Methodological interests include Bayesian methods, hidden Markov models, Brownian motion, dynamic programming, and partially observed Markov decision processes.

Key words

News items

Publications

Principal publications
  • Gans, Noah, George Knox and Rachel Croson (2007). "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, Vol 9, 383-408.
  • Bell, David R., Daniel Corsten, and George Knox (2008), "The Power of Planned Uncertainty," International Commerce Review, Vol 8 (1), 56-64.
  • Knox, George and Jehoshua Eliashberg (2009). "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, Vol 26 (2), 125-35.

Click here for the complete list of publications (Tilburg University Repository Publications only)

 

Education

Ph.D., The Wharton School, University of Pennsylvania, 2006

M. S., Managerial Science and Applied Economics, The Wharton School, University of Pennsylvania, 2004

B. S. Econ., magna cum laude, The Wharton School, University of Pennsylvania, 2001

B. A. S., magna cum laude, The School of Engineering and Applied Science, University of Pennsylvania, 2001

Publications

Principal publications
  • Gans, Noah, George Knox and Rachel Croson (2007). "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, Vol 9, 383-408.
  • Bell, David R., Daniel Corsten, and George Knox (2008), "The Power of Planned Uncertainty," International Commerce Review, Vol 8 (1), 56-64.
  • Knox, George and Jehoshua Eliashberg (2009). "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, Vol 26 (2), 125-35.

Click here for the complete list of publications (Tilburg University Repository Publications only)

Projects

Please contact me for the working paper (some are available on SSRN):

Unplanned Category Purchase Incidence: Who Does It, How Often, and Why (with David R. Bell and Daniel Corsten)

Does a Complaint Signal the End? A Database Approach (with Rutger van Oest)

A First Passage Time Model to Predict Zero Usage in a Contractual Setting (with Andre Bonfrer, Jehoshua Eliashberg, and JW Chiang)

Trans-Category Coupon Effects: Evidence from the Market Basket (with David R. Bell and JW Chiang)

 

 

Teaching


G. Knox teaches the following subjects:

Other activities

ad hoc reviewer for Marketing Science, Journal of Marketing, Marketing Letters, Production & Operations Management, Journal of Econometrics

Contact details
Room K1019
PO Box 90153
5000 LE Tilburg
Tel. +31 13 466 8232
 If no reply +31 13 466 3022
Fax. +31 13 466 8354
Email g.knox@uvt.nl

Assistant Professor
Faculty of Economics and Business Administration
Departement of Marketing

Last amended: 27 June 2009
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