G. (George) Knox
Assistant Professorg.knox@uvt.nl
Faculty of Economics and Business Administration
Departement of Marketing
Expertise
My main research interests are in studying consumer behavior in online and offline
retail settings. Recent projects include shopping goals and in-store decision making,
coupon usage across categories, video store retailing and the impact of complaints and
complaint handling on defection and customer lifetime value.
Key words
News items
- Not on the List? The Truth about Impulse Purchases
Knowledge@Wharton does a story on our research about unplanned purchasing. - Rent or Buy That DVD?
Newsweek wrote a story about my research into renting vs. buying DVD's. - The Home-video Market: Who Rents, Who Buys and Why
Knowledge@Wharton does a story on the rent/buy paper
Publications
Principal publications- Bell, David R., Daniel Corsten, and George Knox (forthcoming), "From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying," Journal of Marketing.
- Knox, George and Jehoshua Eliashberg (2009). "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, Vol 26 (2), 125-35.
- Bell, David R., Daniel Corsten, and George Knox (2008), "The Power of Planned Uncertainty," International Commerce Review, Vol 8 (1), 56-64.
- Gans, Noah, George Knox and Rachel Croson (2007). "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, Vol 9, 383-408.
Click here for the complete list of publications (Tilburg University Repository Publications only)
Education
Ph.D., The Wharton School, University of Pennsylvania, 2006
M. S., Managerial Science and Applied Economics, The Wharton School, University of Pennsylvania, 2004
B. S. Econ., magna cum laude, The Wharton School, University of Pennsylvania, 2001
B. A. S., magna cum laude, The School of Engineering and Applied Science, University of Pennsylvania, 2001
Publications
Principal publications- Bell, David R., Daniel Corsten, and George Knox (forthcoming), "From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying," Journal of Marketing.
- Knox, George and Jehoshua Eliashberg (2009). "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, Vol 26 (2), 125-35.
- Bell, David R., Daniel Corsten, and George Knox (2008), "The Power of Planned Uncertainty," International Commerce Review, Vol 8 (1), 56-64.
- Gans, Noah, George Knox and Rachel Croson (2007). "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, Vol 9, 383-408.
Click here for the complete list of publications (Tilburg University Repository Publications only)
Projects
Customer Complaints, Defection and Lifetime Value (with Rutger van Oest), under review
Extending the BG/NBD: A Simple Model of Purchases and Complaints (with Rutger van Oest), under review
A First Passage Time Model to Predict Zero Usage in a Contractual Setting (with Andre Bonfrer, Jehoshua Eliashberg, and JW Chiang), under review
Incorporating Strategic Direct Marketing into "Buy 'Til You Die" Models (with David A. Schweidel), under review
Subsidy, Expansion, and Category Transfer Effects of Coupons: Evidence from the Market Basket (with David R. Bell and JW Chiang)
Direct and indirect funding
Marketing Science Institute Research Grant #4-1653, "From Point-of-Purchase to Path-to-Purchase: How Shopping Missions Drive Unplanned Buying"
Unilever Grant, International Commerce Institute, "Shopping Mission and Buying Behavior: A Cross Country Comparison"
Teaching
G. (George) Knox teaches the following subjects:
- Advanced Topics in Marketing 1 (230272) Further information
- Advanced Topics in Marketing 2 (230293) Further information
- International Business Research (310130) Further information
-
International Marketing Research (328039)
Further information
Other activities
Reviewer for Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Journal of Econometrics, Production and Operations Management, and Manufacturing and Service Operations Management.
Room K1019
PO Box 90153
5000 LE Tilburg
| Phone | +31 13 466 8232 |
| Secretary | +31 13 466 3022 |
| Fax | +31 13 466 8354 |
| g.knox@uvt.nl |
Assistant Professor
Faculty of Economics and Business Administration
Departement of Marketing
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