Experts & Expertise

Expertise

My main research interests are in studying consumer behavior in online and offline

retail settings. Recent projects include shopping goals and in-store decision making,

coupon usage across categories, video store retailing and the impact of complaints and

complaint handling on defection and customer lifetime value.

Key words

News items

Publications

Principal publications
  • Bell, David R., Daniel Corsten, and George Knox (forthcoming), "From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying," Journal of Marketing.
  • Knox, George and Jehoshua Eliashberg (2009). "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, Vol 26 (2), 125-35.
  • Bell, David R., Daniel Corsten, and George Knox (2008), "The Power of Planned Uncertainty," International Commerce Review, Vol 8 (1), 56-64.
  • Gans, Noah, George Knox and Rachel Croson (2007). "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, Vol 9, 383-408.

Click here for the complete list of publications (Tilburg University Repository Publications only)

Other publications PDF

 

Education

Ph.D., The Wharton School, University of Pennsylvania, 2006

M. S., Managerial Science and Applied Economics, The Wharton School, University of Pennsylvania, 2004

B. S. Econ., magna cum laude, The Wharton School, University of Pennsylvania, 2001

B. A. S., magna cum laude, The School of Engineering and Applied Science, University of Pennsylvania, 2001

Publications

Principal publications
  • Bell, David R., Daniel Corsten, and George Knox (forthcoming), "From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying," Journal of Marketing.
  • Knox, George and Jehoshua Eliashberg (2009). "The Consumer's Rent vs. Buy Decision in the Rentailer," International Journal of Research in Marketing, Vol 26 (2), 125-35.
  • Bell, David R., Daniel Corsten, and George Knox (2008), "The Power of Planned Uncertainty," International Commerce Review, Vol 8 (1), 56-64.
  • Gans, Noah, George Knox and Rachel Croson (2007). "Simple Models of Discrete Choice and Their Performance in Bandit Experiments," Manufacturing & Service Operations Management, Vol 9, 383-408.

Click here for the complete list of publications (Tilburg University Repository Publications only)

Other publications PDF

Projects

Customer Complaints, Defection and Lifetime Value (with Rutger van Oest), under review

Extending the BG/NBD: A Simple Model of Purchases and Complaints (with Rutger van Oest), under review

A First Passage Time Model to Predict Zero Usage in a Contractual Setting (with Andre Bonfrer, Jehoshua Eliashberg, and JW Chiang), under review

Incorporating Strategic Direct Marketing into "Buy 'Til You Die" Models (with David A. Schweidel), under review

Subsidy, Expansion, and Category Transfer Effects of Coupons: Evidence from the Market Basket (with David R. Bell and JW Chiang)

 

Direct and indirect funding

Marketing Science Institute Research Grant #4-1653, "From Point-of-Purchase to Path-to-Purchase: How Shopping Missions Drive Unplanned Buying"

Unilever Grant, International Commerce Institute, "Shopping Mission and Buying Behavior: A Cross Country Comparison"

 

Teaching


G. (George) Knox teaches the following subjects:

Other activities

Reviewer for Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Journal of Econometrics, Production and Operations Management, and Manufacturing and Service Operations Management.

Contact details
Room K1019
PO Box 90153
5000 LE Tilburg 
Phone+31 13 466 8232
Secretary+31 13 466 3022
Fax +31 13 466 8354
Email g.knox@uvt.nl

Assistant Professor
Faculty of Economics and Business Administration
Departement of Marketing

Last amended: 02 September 2010

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