Experts & Expertise

Expertise

Davy Lerouge is an expert in information processing. His research mainly focuses on how consumers process product information, both as an individual and as a group member. At the individual consumer level, he studies how specific situations and mindsets affect consumers' encoding, integration and retrieval of product information. Current research projects mainly focus on how consumers unconsciously process product and how these unconscious processes affect product choices and consumer satisfaction. At the group level, he examines how consumers process information about other persons in order to learn each others' product preferences and how consumers process product information together with others in order to come to joint product decisions. His research has appeared in Journal of Consumer Research and Journal of Experimental Social Psychology.

Key words

Publications

Most recent publications

  • Lerouge, D. (2009). Evaluating the benefits of distraction on product evaluations: The mindset effect. Journal of Consumer Research, 36(3), 367-379. Further information
  • Lerouge, D., & Smeesters, D.H.R.V. (2008). Knowledge activation after information encoding: Implications of trait priming on person judgment. Journal of Experimental Social Psychology, 44(2), 429-436. Further information
  • Lerouge, D. (2007, 8). Evaluating the benefits of distraction: The mindset effect. In S. Borghini, M.A. McGrath, & C. Otnes (Eds.) Proceedings of the 2007 European ACR Conference, ACR. Further information
  • Lerouge, D. (2007). The effect of processing mode on unconscious thinking. In S. Askegaard, D. Merunka, & J.M. Sirgy (Eds.) Marketing Communications and Consumer Behavior. Proceedings of the 34th International La Londe Research Conference in Marketing (pp. 46-54), Aix-en-Provence: IAE Aix Graduate School of Management. Further information
  • Lerouge, D., & Warlop, L. (2006). The effect of target familiarity on prediction accuracy. In C. Pechmann & L. Price (Eds.) Advances in Consumer Research, Vol. 33 (pp. 680), Duluth, MN: ACR. Further information

Click here for the complete list of publications (Tilburg University Repository Publications only)

 

Education

10/98-12/03: Doctoral Program in Applied Economics, Katholieke Universiteit Leuven, Belgium
Major: Marketing; Minor: Consumer Behavior
Dissertation title: Joint Consumer Decision Making: Consumer Choices by Couples and Families
PhD committee:

  • Prof. Dr. Luk Warlop (promotor, K.U.Leuven)
  • Prof. Dr. Joe W. Alba (University of Florida)
  • Prof. Dr. Marnik G. Dekimpe (K.U.Leuven)
  • Prof. Dr. Siegfried Dewitte (K.U.Leuven)
  • Prof. Dr. Piet Vanden Abeele (K.U.Leuven)

01/00-06/00: Academic training at the Warrington College of Business, University of Florida, Gainesville, USA

10/96-06/98: Licentiate (M.A.) in Applied Economics, Katholieke Universiteit Leuven, Belgium (with distinction)
Major: Marketing
Dissertation: The sales predictions of new products: a comparative study
Advisor: Prof. Dr. Marnik Dekimpe

10/94-06/96: Candidate (B.A.) in Applied Economics, Katholieke Universiteit Leuven Afdeling Kortrijk, Belgium

Career

Tilburg University, the Netherlands

  • Since 01/04: Assistant Professor of Marketing

Katholieke Universiteit Leuven, Belgium

  • 10/98 -12/03: Research and Teaching Assistant at the Marketing Research Group

Publications

Most recent publications

  • Lerouge, D. (2009). Evaluating the benefits of distraction on product evaluations: The mindset effect. Journal of Consumer Research, 36(3), 367-379. Further information
  • Lerouge, D., & Smeesters, D.H.R.V. (2008). Knowledge activation after information encoding: Implications of trait priming on person judgment. Journal of Experimental Social Psychology, 44(2), 429-436. Further information
  • Lerouge, D. (2007, 8). Evaluating the benefits of distraction: The mindset effect. In S. Borghini, M.A. McGrath, & C. Otnes (Eds.) Proceedings of the 2007 European ACR Conference, ACR. Further information
  • Lerouge, D. (2007). The effect of processing mode on unconscious thinking. In S. Askegaard, D. Merunka, & J.M. Sirgy (Eds.) Marketing Communications and Consumer Behavior. Proceedings of the 34th International La Londe Research Conference in Marketing (pp. 46-54), Aix-en-Provence: IAE Aix Graduate School of Management. Further information
  • Lerouge, D., & Warlop, L. (2006). The effect of target familiarity on prediction accuracy. In C. Pechmann & L. Price (Eds.) Advances in Consumer Research, Vol. 33 (pp. 680), Duluth, MN: ACR. Further information

Click here for the complete list of publications (Tilburg University Repository Publications only)

Conferences

Conference and invited presentations:

"Benefits of Distraction: The Mindset Effect"

  • INFORMS Marketing Science Conference, Sauder School of Business at the University of British Columbia, Vancouver, June2008
  • Annual Tilburg X-mas Research Camp, Tilburg University (the Nederlands), December 2007
  • European ACR Conference, Milan (Italy), July 2007
  • International Research Seminar in Marketing, La Londe (Frankrijk), June 2007
  • Small Group Meeting in Consumer Psychology: Unconscious and Controlled Processes, Universiteit van Twente, Enschede, November2006

"Knowledge activation after information encoding"

  • Erasmus University, Rotterdam (the Nederlands), January 2005
  • EMAC conference, Murcia (Spain), May 2004

"Perils of Predicting Partner's Product Preferences"

  • ACR North Amercican Conference, San Antonio (US), October 2005
  • International Research Seminar in Marketing, La Londe (France), June 2003
  • EMAC conference, Glasgow (UK), May 2003
  • Tilburg University, December 2002
  • EMAC Annual Conference, Braga (Portugal), May 2002
  • EMAC Annual Doctoral Colloquium, Braga (Portugal), May 2002
  • ACR Asia-Pacific Bi-Annual Conference, Beijing (China), May 2002

 

Teaching

Teaching experience:

  • Business Research, Bachelor students, Tilburg University
  • International Business Research, Bachelor students, Tilburg University
  • Seminar International Business, Master students, Tilburg University


D.P.K. Lerouge teaches the following subjects:

Other activities

Professional affiliations:

  • Association for Consumer Research (ACR)
  • European Marketing Academy (AMAC)
  • Association for Psychological Science
  • Society for Consumer Psychology

Contact details
Room K1022
PO Box 90153
5000 LE Tilburg
Tel. +31 13 466 8769
 If no reply +31 13 466 3022
Fax. +31 13 466 8354
Email d.lerouge@uvt.nl

Personal homepage

Assistant Professor
Faculty of Economics and Business Administration
Departement of Marketing

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Last amended: 19 January 2010
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