B.J.J.A.M. (Bart) Bronnenberg
Full Professorbart.bronnenberg@uvt.nl
Faculty of Economics and Business Administration
Departement of Marketing
Expertise
Professor Bronnenberg is an expert in demand analysis, the success of new products, the measurement of price and promotion effectiveness, and marketing strategy. He is also interested in the value and persistence of branding, order-of-entry effects, and innovation. His research has appeared in top management and marketing journals and has won several best paper awards in these journals. He is an associate editor for the International Journal of Research in Marketing, Journal of Marketing, Marketing Science, Management Science, and Quantitative Marketing and Economics. He serves on the editorial board of several other scholarly journals.
Professor Bronnenberg has taught in executive education programs in several industries including pharmaceuticals, medical device, banking, consumer packaged goods, and others.
Professional focus: marketing, innovation, entrepreneurship, and new product management
Publications
Principal publications- Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), "Brand History, Geography, and the Persistence of CPG Brand Shares," the Journal of Political Economy, 117:1, 87-115
- Bronnenberg, Bart J., Sanjay Dhar, and Jean-Pierre Dubé (2007), "Consumer Packaged Goods in the United States: National Brands, Local Branding," Journal of Marketing Research, 44 (February), 4-13. Winner 2008 Paul Green Award
- Bronnenberg, Bart J. and Carl Mela (2004), "Market Rollout and Retail Adoption for New Brands of Non-durable Goods," Marketing Science, 23:4 (Fall), 500-518. Winner 2004 John D.C. Little Best Paper Award
- Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist," Journal of Marketing Research, vol 39, February, 1-17.Winner 2003 Paul Green Award
- Bronnenberg, Bart J., Vijay Mahajan, and Wilfried R. Vanhonacker (2000), "The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution," Journal of Marketing Research, 37 (February), 16-31.
Click here for the complete list of publications (Tilburg University Repository Publications only)
Education
1994: PhD. degree in Management, INSEAD, Fontainebleau, France
1992: MSc. degree in Management, INSEAD, Fontainebleau, France
1989: Visiting scholar at the University of Michigan
1987: Ingenieurs Diploma (MSc. equivalent) in Industrial Engineering, University of Twente
Career
2007-current: Professor and CentER research fellow
Tilburg University, Dept. of Economics and Business
2006-2007: Professor, UCLA Anderson School of Management (currently on leave)
2002-2006: Associate Professor, UCLA Anderson School of Management
1999-2002: Assistant Professor, UCLA Anderson School of Management
1998-1999: Visiting Assistant Professor, UCLA Anderson School of Management
1994-1999: Assistant Professor, Business School, University of Texas at Austin
1987-1990: Instructor in Business, University of Twente, Enschede, The Netherlands
Publications
Principal publications- Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), "Brand History, Geography, and the Persistence of CPG Brand Shares," the Journal of Political Economy, 117:1, 87-115
- Bronnenberg, Bart J., Sanjay Dhar, and Jean-Pierre Dubé (2007), "Consumer Packaged Goods in the United States: National Brands, Local Branding," Journal of Marketing Research, 44 (February), 4-13. Winner 2008 Paul Green Award
- Bronnenberg, Bart J. and Carl Mela (2004), "Market Rollout and Retail Adoption for New Brands of Non-durable Goods," Marketing Science, 23:4 (Fall), 500-518. Winner 2004 John D.C. Little Best Paper Award
- Bronnenberg, Bart J., and Catarina Sismeiro (2002), "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist," Journal of Marketing Research, vol 39, February, 1-17.Winner 2003 Paul Green Award
- Bronnenberg, Bart J., Vijay Mahajan, and Wilfried R. Vanhonacker (2000), "The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution," Journal of Marketing Research, 37 (February), 16-31.
Click here for the complete list of publications (Tilburg University Repository Publications only)
External accreditation
Distinctions
Research
2008: Paul Green Award, AMA, Journal of Marketing Research
2007: Finalist (of 5) for the O'Dell Award, AMA, Journal of Marketing Research
2005: Finalist (of 5) for the O'Dell Award, AMA, Journal of Marketing Research
2004: John D.C. Little Best Paper Award, INFORMS, Marketing Science/Management Science
2003: Best paper award, EMAC, International Journal of Research in Marketing
2002: Paul Green Award, AMA, Journal of Marketing Research
2001: Finalist (of 5) for the O'Dell Award, AMA, Journal of Marketing Research
1987: Unilever Marketing Award (for best marketing oriented M.Sc. thesis)
Teaching
Course
2008: Bayesian Statistics - PhD level - UvT
Market Assessment - Masters level- UvT
B.J.J.A.M. (Bart) Bronnenberg teaches the following subjects:
- Theory-Based Econometric Models in Marketing (230319) Further information
-
Market Assessment (328043)
Further information
Other activities
Editorial duties
Associate Editor for:
2007-current: Marketing Science
2002-current: Quantitative Marketing and Economics
Guest Associate Editor for:
2005-current: Journal of Marketing Research
Editorial Board member for:
2003-current: Journal of Marketing Research
2002-2006: Journal of Marketing
2002-2007: Marketing Science
2001-2005: Review of Marketing Science
2001-current: Marketing Letters
1997-current: International Journal of Research in Marketing
1998-2003: Revue et Applications en Marketing
Ad hoc reviewer for:
American Statistician, Decision Support Systems, Journal of Business and Economic Statistics, Journal of Consumer Research, Journal of Retailing, Management Science, Omega, R&D Management
Committees/service
Memberships
The American Marketing Association (AMA)
The American Statistical Association (ASA)
The Institute for Operations Research and Management Science (INFORMS)
Room K1003
PO Box 90153
5000 LE Tilburg
| Phone | +31 13 466 8939 |
| Secretary | +31 13 466 3022 |
Full Professor
Faculty of Economics and Business Administration
Departement of Marketing
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