Experts & Expertise

• Consumer behaviour
• Consumer goods
• Consumption
• Financial planning by consumers
• Internet use by consumers
• Investor behaviour
• Market research
• Marketing
• Marketing communication
• Mass communication
• Mass customization
• Media use by consumers
• Psychology of economic behaviour
• The consumer and the euro

May 19, 2006, honorary degree of Helsinki School of Economics, Helsinki, Finland

January 13, 1977, PhD, Tiburg University with dissertation 'Consumer Choice Behavior: An Information-Processing Approach', supervisor: Prof G.M. van Veldhoven.

December 17, 1969, doctoral (master) degree in Organizational Psychology and Data Analysis, University of Leyden.

As a student I was chairman of the NIOPS (Netherlands Interacademic Organisation of Psychology Students) (1967-1968).

Researcher at the Managment Research Institute of University Twente (1970-1972). Assistant professor at Tilburg University (1972-1979) at the founding of the curriculum of economic psychology at the Department of Psychology. Visiting assistant professor of Business Administration at the University of Illinois at Urbana-Champaign USA (1976-1977). Professor of economic psychologie at the Department of Economics of Erasmus University Rotterdam (1979-1993) and professor of marketing management at the Rotterdam School of Management (RSM) of Erasmus University (1993-2000). Since 2000 professor of economic psychology at Tilburg University.

Board member and chairman of the Consumentenbond (1983-1988); advisory board member of Science & Strategy (1985-2008); chairman of GVR (Association for Marketing Communication) (1999-2004); board emember of SWOCC (Foundation for Scientific Research on Commercial Communication) at the University of Amsterdam (since 2007); advisory board member of Amphia Hospital, Breda-Oosterhout (since 2007).

My research is focussed on applications of ICT for consumers, investors and entrepreneurs, especially on financial matters. Another research topic is marketing communication and media use by consumers.

W.F. (Fred) van Raaij teaches the following subjects:

• Master's Thesis Social Psychology (500992) Further information

Advisory board member of Amphia Hospital, Breda-Oosterhout (since 2007).

Board member and research adviser of Platform CentiQ, Department of Finance, The Hague (since 2007).

Board member of SWOCC (Foundation for Scientific Research on Commercial Communication), University of Amsterdam (since 2006). 

Chairman of the Council of the Protestant Church of Chaam c.a. (since 2002). 

Advisory board member of Science & Strategy, Amsterdam (1985-2008).

Founding editor and member of the editorial board of the Journal of Economic Psychology, Elsevier, Amsterdam (since 1981).