Tilburg Institute for Behavioral Economics Research

Tiber Who



Tiber staff

Ton Heinen (managing director)

Doctor Ton Heinen is general manager of the Oldendorff Research Institute and the Oldendorff Graduate School. He is responsible for supporting the researchers of the faculty with the facilities they need and for the quality assessment of both the research and the PhD and Research Master programs. For Tiber, he manages the recruitment of personnel, is responsible for the budgets and supports the scientific staff.

Personal page
Ton.Heinen@uvt.nl


Tiber members

Tiber PhD students

Tiber Postdocs

Tiber guests

Tiber welcomes and facilitates guests for longer and shorter visits. If you are interested to become part of the Tiber visiting program as a senior or junior researcher, please contact the Tiber Director, Diederik A. Stapel, d.a.stapel@uvt.nl.

Go to Pictures of Tiber guests.


Diederik A. Stapel
Diederik A. Stapel is Professor of Consumer Science at Tilburg University and Director of Tiber. Stapel's research concerns judgment and decision making. In particular, he studies the interplay between unconscious affective and non-affective processes and their consequences on person and self judgments. Recently, he has started a series of projects that all center around using social cognition knowledge and techniques to further our understanding of consumer behavior. For example, Diederik is studying how subtle contextual features may influence advertising effectiveness and how and when an endorser's knowledge, expertise, or attractiveness (e.g., Claudia Shiffer sells chairs versus cosmetics) is a persuasive advertising tool.

link home page: www.stapel.socialpsychology.nl/
Personal page

Key Publications


Jan Potters
Jan Potters is Professor of Economics at Tilburg University and Academic Director of CentERlab, the laboratory for experimentation in economics and business. He uses experiments to study individual economic behavior as well as interaction in games and markets. In one series of projects he explores the conditions and institutions that affect the degree of cooperation, such as, role of leadership, the structure of information exchange, the role of sunk costs, and the type of strategic interaction. Another project examines when and why people are willing to take financial risks. In this project ample attention is paid behavioral economic concepts such as loss aversion and mental accouting.

link homepage: http://center.uvt.nl/staff/potters/
Personal page

Key publications:


Rik Pieters
Rik Pieters is Professor of Marketing at the Faculty of Economics and Business at Tilburg University. Rik studies the influence of perceptual and affective processes in consumer choice, and their implications for marketing decisions and effectiveness. He is excited about integrating substantive psychological and vision theories with strong analytic methods to understand consumer decisions. He believes in multilevel approaches to theory building and testing, and is an expert in visual attention.

Personal page

Key publications:


Marcel Zeelenberg
Marcel Zeelenberg is Professor of Social and Economic Psychology at Tilburg University and holds a guest professorship in Behavioral Decision Making from the Centre for Research in Economic and political Decision making (CREED) at the University of Amsterdam. Zeelenberg studies decision making in all its forms. In particular, he studies the interplay between emotions and behavior in consumer choice and in experimental games.

Personal page

Key Publications


Ilja van Beest
Ilja van Beest is Professor of Social Psychology at Tilburg University. Van Beest enjoys research on social decision and all its aspects. A key theme is how social and financial incentives affect well-being and goal directed behaviors. In his research on coalition formation he focuses on those who decide to include or exclude others from potential benefits and burdens. In his research on exclusion and ostracism he focuses on those who are excluded.

Personal page

Key Publications


Jacintha Buysse (secretarial office)

Jacintha Buysse is in charge of the secretarial office of the department Psychology, where she supports senior and junior staff, professors and researchers. For Tiber she is responsible for hosting national and international visitors. She is in charge of organizing activities such as seminars, conferences, talks, summer insitutes,etc.

Personal page
J.Buysse@uvt.nl

Tilburg Institute for Behavioral Economics Research