MSc Marketing Research
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Prof.Dr. Marnik Dekimpe Professor of Marketing Research "The modern marketing manager is presented with a new challenge:how to analyse information accurately and efficiently, and how to use it to enhance marketing productivity. Marketing models are tools for achieving these objectives. " |
| Name | Marketing Research |
| Faculty | Economics and Business Administration |
| Language | English |
| Start | September |
| Duration | One year |
| Title | Master of Science (MSc) |
| Keywords | The collection and analysis of data and the dissemination of the result to support marketing decision making |
| Bachelor's with direct access | Business Administration, International Business, Business Studies, Econometrics and Operations Research including the courses Marketing 1, including the course Marketing Research and Consumer Behaviour |
| Premaster | Yes, for hbo students and university graduates |
| Specifics | The programme consists of two tracks: The Strategic Marketing Research Track and the Quantitative Marketing Research Track |
| After graduation | Marketing researcher, consultant, market analyst, PhD track |